In light of a natural disaster, such as a hurricane or earthquake, many people’s lives are abruptly altered. Victims of a disaster rely on the generosity of others in order to get through a difficult time. Donations to food banks, disaster relief organizations, and other charities can make all the difference in the lives of disaster victims.
Although there are those who do generously give, there are those who fall to what is known as a compassion collapse, that makes them less giving towards people who are in need. To increase generosity among others, there a few methods that one can implement to encourage others to give more of themselves.
Highlight the impact they will create.
When people donate their time or money, they want to know how their donations are going to make an impact. In one study, it was found that with more details about a charity’s intervention, the more people believed their contribution would help solve a problem.
Having more knowledge on where the charity is planning to utilize the money, will help donators feel more satisfied in their contribution.
Focus on a single person rather than an entire group.
Donators are more likely to give to an individual over a group. There have been multiple studies citing that when people know a single individual with a face and a name, they are more likely to give. This notion is known as the identifiable victim effect.
Utilize and take advantage of contagious generosity.
Often generosity can be contagious. When people see others donating, they are more likely to donate as well. In a 2016 study, participants who watched other make considerable donations were more likely to do the same than the participants who watched others who donated little to nothing. When around others who are showing an empathic response, they are more likely to show more empathy and donate more to a cause.
Make the cause more relevant.
When someone wants to contribute to an organization or charity it is usually based on how the cause relates to the donator on a personal level. Someone who has two dogs at home will be more willing to donate to a pet drive than someone who has never had a pet. People are more giving when the cause has relevance to their own lives in some way.
Implementing these strategies in your organization will help to encourage others to give more of themselves more often.