In the last decade, fundraising has gone through a major shift. With access to technology and different money distribution methods, fundraising is now more streamlined and effective than it has ever been before. Here are four trends that will be relevant in 2022 and beyond.
- There will be More Flexible Giving Options
In the last decade, there has been a significant shift in the ways people make donations. It is now easier than ever to raise money for a cause with online fundraising platforms and crowdfunding platforms. For example, you can give money through direct deposit into a charity’s bank account, or you can send out an online request for donations via social media. In 2022, there will be more options for giving as technology continues to advance and change the way people donate their money.
- Technology will Advance the Giving Experiences
In the past, fundraising was largely performed by hand. Fundraisers would have to go to the bank and deposit checks and write letters all by themselves. Now, however, technology has advanced significantly. Using online platforms and fundraising tools has made it much easier for fundraisers to get their message out and raise money for their cause. This will be especially important in 2022 as more people are turning to technology when looking for ways to donate money.
- Social Media is Going Mainstream
Since 2006, social media has become a mainstream form of communication. Today we can communicate with friends, family members, coworkers, and others through Facebook, Twitter, Instagram, and other social media sites on our smartphones or desktop computers at any time of the day. As this communication becomes more and more regular, it will become more and more critical to fundraising on social media.
- Recurring Giving will be the Order of the Day
It was common for people to give a one-time donation to a charity or cause in the past. This was often because people had a specific event coming up, such as the Super Bowl or their child’s birthday party. However, recurring donations will be more important than one-time donations in the future. As technology advances and evolves, there will be even more ways of collecting money from donors regularly. The ability to have recurring donations will make it easier for charities and causes to raise money because they can collect money every month without asking donors for money every time.
The future is bright for fundraising. Technology has made it easier for fundraisers to raise money for their cause, and donors can easily donate money via various methods. The advancements in technology will make it even easier for charities to raise funds in the future.