Jerry Swon has a longstanding interest in volunteering and community involvement.

Tag: business

Js How To Balance Profit And Purpose At Your Business

How to Balance Profit and Purpose at your Business

We often see a business as an entity that we put up, either commercial or industrial, to make a profit. What if we included passion in this equation? Doing what we love the most, professionally, to produce profit sounds fun. One gets some fulfillment and a sense of purpose if they do it. Here are several ways one can use to balance profit and purpose in a business:

• Be inspired
For one to archive results, you need to sit down and evaluate the scenario. Try and do something new and different. It brings in a refreshing change and most probably bears different results. Travel to new places and try to learn as much as possible from your tours.

• Be ready to take action
Identify a gap in the market and try to see how you can develop ways of providing a solution to existing gaps.

• Empower your workers and others
Once you have identified your business purpose and are already meeting this purpose, it is wise to empower those you work with. Let everyone in your team have a sense of purpose. Let everyone have a role and part to play to complete the picture. You will do this by clearly outlining your vision and purpose and going further ahead to have everyone get well-defined goals and responsibilities. Delegate duties and let everyone be accountable. That way, the business is sure to continue running in the same way, even in your absence, and still, keep meeting its purpose and objectives.

• Fund the business growth
As the business grows, it sometimes requires additional funding to meet the growing demands and expand to other regions and areas. To do this, you have to be strategic. It would help if you found the right kind of partners or alternative funding. Whether partners or financiers, they must believe in your cause first to support it. Find people who love your product and believe in your mission. They are most likely to support growth and expansion.

The business world is a complex one. It requires patience, determination, and hard work. The impact of the business is usually far more significant when the profits are tied and connected with one’s purpose.

Js How A Philanthropy Program Can Help Business

How a Philanthropy Program Can Help Business

Philanthropy programs in business involve financial contributions to society, donations to a specific cause, or employees volunteering their time to help or drive a cause. Many companies have embraced corporate social responsibility and are continuously dialing up their procedures to prioritize the activities. This factor is businesses have seen corporate philanthropy’s benefits for them, their employees, and the community. Here is how philanthropy is beneficial to a business.

 

Promote Company Image

 

Most people tend to align positively with companies that give back to the community that gives them business. They, therefore, develop a good impression of the company and will trust its services. In most instances, the result is more business from the community they support as they have built a bond of trust.

 

Happy Employees

 

Companies that involve their employees in philanthropy enjoy the benefits of a team with high morale. Enthusiastic employees are more productive and willing to be team players. Besides, the importance of corporate philanthropy is that it brings meaning to their staff showing them the organization cares about their personal needs and the community.

 

Excellent Recruitment

 

People always want to work for companies with a good reputation, and corporate philanthropy is a perfect mirror of this attribute. Philanthropic companies have an excellent resource of well-abled applicants in the communities they give assist. Individuals with a knack for giving back to society will be attracted to such businesses, bringing with them diverse talents.

 

Increase sales

 

People tend to spend more on brands that give back to society and support good causes than brands that do not have any social responsibility. Therefore, with a philanthropy program, businesses enjoy benefits such as high sales and profit margins and are likely to get more customers who support the same cause.

 

Brand Marketing

 

Since Corporate Social Responsibility has become significant in businesses, philanthropy is an excellent way to promote their brands in wider regions. Getting down to the community level and reaching out to customers to find out what matters to them and what changes they would like can market a business brand cost-efficiently. Philanthropy programs are ways for a business to present a unique identity that resonates with their clients and potential customers.

 

Conclusion

 

In conclusion, an excellent philanthropy program is beneficial to the business, employees, and the community. It is a win-win for everyone if the intent is good and the ultimate goals are transparent. For a business, this is an investment that pays off in the long run.

Js The Future Of Philanthropy

The Future of Philanthropy

To say that COVID-19 has had an affect on everyone would be an understatement. There isn’t a single industry that hasn’t been impacted by the virus. While there has been a significant rise in philanthropy over the past several decades the pandemic has created a major need for more giving. 

 

As the nation experienced major shutdowns millions of American people were left out of work and without pay. Although so many were left struggling there was an immense number of those willing to offer a helping hand. People donated what they could to food banks and handed out meals, masks, and hand sanitizers. Furthermore, corporations stepped up and gave large amounts of money to foundations and nonprofits. 

 

Thus, COVID relief donations had reached $7.8 billion dollars by the middle of April. 60% of those donated dollars were reported to be from corporations, businesses, and religious organizations in the United States. Now, well into October the unemployment rate is continuing to jump, however, thankfully, so has the number of people who are donating their time and money to help others. 

 

It is clear that the pandemic has caused a shift in philanthropy. Many of the country’s wealthiest people have altered their priorities and found ways to give back in the present, instead of donating money towards things that may not come to fruition for years to come. 

 

There is a link to global health and economic prosperity which has only been highlighted during the global pandemic. Many leaders in philanthropy have moved to more transparent positions, inspiring others to do the same. Philanthropists such as MacKenzie Scott and Jack Dorsey made major contributions and commitments, publicly, setting a new standard among their wealthy peers.

 

Even Forbes has changed and redefined the way that it measures philanthropy. Whereas the amount of money a foundation had used to be used to measure the organization’s charitable acts, now Forbes is focused on judging the actual amount of giving that takes place. Other companies will surely follow suit, helping to make philanthropic acts happen faster and have a further impact. 

 

People around the world have realized that everyone can make a difference and come to fully understand the importance of giving. There are a plethora of ways to contribute to one’s community and even people who are struggling themselves have stepped up to participate in philanthropy. Although the pandemic is still creating new challenges every day, it has altered the future of philanthropy in beautiful and important ways.

5 Companies That Give Back In Big Ways Jerry Swon

5 Companies That Give Back in Big Ways

Corporate social responsibility (CSR) is becoming an important concern across all industries because it impacts a company’s bottom line and the community. The growing importance of CSR reports is now a factor for investment decisions among those who value sustainability. The following are 5 companies that place a major emphasis on CSR and giving back to society.

1. The Coca-Cola Company

The soft drink maker has donated over $800 million through the Coca-Cola Foundation since 1984 in its quest toward sustainability. Each year the company allocates one percent of the prior year’s operating income to the foundation and other causes. Some of the recipients receiving the largest donations have included American National Red Cross ($1.2 million) and the National Recreation and Park Association ($1 million).

2. The Walt Disney Company

The media company donated over $333 million to nonprofit organizations in 2015. Another way the giant has given back to the community is through its Disney VoluntEARS program, which promotes employee volunteer activity. This service has led to millions of hours of volunteer help. As an example of using its brand for fundraising, the Stars Wars: Force for Change initiation took in over $4.2 million for UNICEF Innovation Labs.

3. Amway

The company’s slogan is “Helping People Live Better Lives.” A primary focus is helping children in need, as the company has raised $225 million from donations since 2003. Through its partnership with the U.S. Dream Academy, Amway helps improve lives of young people by building skills and character. Another one of the company’s contributions to social responsibility is developing a health packet called Nutrilite Little Bits.

4. Starbucks

The Starbucks Foundation gives millions of dollars to nonprofit organizations. Starbucks also invests millions of dollars in its Opportunity for Youth program. The company supports sustainable ideals through its supply chain. Some of the sustainable activities Starbucks supports include biodiversity conservation, water sanitation and agricultural training.

5. Whole Foods Market

This grocery store chain focuses on healthier choices than what is found in conventional supermarkets. The company works with several foundations, such as the Whole Planet Foundation, which aims to reduce poverty in 69 countries involved with company products. The company works with programs that raise awareness for kids and teachers about nutrition.

More and more often you will find that the list of companies who give back is growing. The companies listed above are only a few, that give back to the community. Are there any other companies you believe should be added to this list?

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